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已有28031人申请新手开网店如何装修店铺以及设置促销？ - 知乎专栏
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Friday狂欢购物节，所有剁手党攒了一年的积怨将会在这一点井喷式的爆发，不管是剁手还是跺脚，通通先加入购物车再说，每年公布的惊人销售数据也直观的反映了这一天网民的疯狂程度。通过之前的学习，我们已经找好货源，一件代发，商品上架，参照同行卖家精准定价，不要认为开网店的工作就此结束，可以守株待兔坐等客户了，假如这样坐等估计患上痔疮也换不来几个客人。通过之前的学习，我们已经找好货源，一件代发，商品上架，参照同行卖家精准定价，不要认为开网店的工作就此结束，可以守株待兔坐等客户了，假如这样坐等估计患上痔疮也换不来几个客人。店铺装修：一家优质的店铺不论是哪个电商平台，都需要有自己独特的风格和布局，粗到店铺的整体配色，细到每一个商品拍摄的角度以及色调调整。对于新手而言，请专业美工进行系统化的店铺大装修有些劳师动众，毕竟现在大部分开网店的也是抱着试一试的心态，而且我们追捧零成本创业，尽量降低运营成本是首当其中的考虑因素。在TB搜索装修模板类似的关键字，我们可以找到一些非常廉价的方案对店铺进行美化，基于第三方的批量设计，虽然是永久免费，但是会出现无数家素材雷同的店铺，有得必有失，这也是新手装修网店不可避免的一点，但此举仍是最低成本且效果最好的。使用模板装修后的店铺还需要一些图片的替换，假如不会Photoshop那就是用QQ截图或者百度搜索一些没有水印的图片借用吧，这样可以让店铺变得多彩一些。而且现在基本都是可视化拖拽式的调整店铺结构，即使是小白操作起来也是非常容易上手的。根据数据统计，越来越多的店铺流量来自移动客户端，也就意味着手机店铺也同样需要精心的装扮，发布的宝贝也需要同步到手机端可以访问，不然流量是硬伤。这里备注一点：很多平台初级阶段店铺装修是免费的，当店铺信誉等级达到一定级别时将不再免费，这意味着最好店铺主体一次成型，后期不需要大改动，这样后期只要不调整，也是不会收费费用的。商品促销：商品促销看似是一个简单粗暴的商家放血过程，但其中的方法心机很重堪称蛊惑人心。新手促销的方式基本属于无脑行为，现加50块售价，再减50块，OK促销设置完成。虽然很暴力，但是现在还是有无数的商家屡试不爽，并在此过程中自我陶醉甚至高潮。一个完美的促销方案不是简单的，而是带有严谨的逻辑性和诱导性。从设置买家会员，虚拟金币抵现金，加入购物车再降价，满指定金额包邮或立减，好评返现，买二赠一，店铺优惠券等等，再配上极具诱导性促销语，剁手党一定晚节不保。上述所有的促销方式是循序渐进的，所有的买家都希望自己支付的实际金额比标价的要少，感觉自己占到了便宜，这是促销活动设置的核心目的。所以在促销设置的时候要保持一定的节奏感，不能一下把低价打的显而易见，虽然最终的支付金额是一样的，但是经过接二连三的递减过程，一般的买家是无法逃离这个美丽的陷阱，最后记得在包裹里放上一个额外的小赠品再次俘虏他的心。在下一期的文章中我们将讲述新手店铺如何获取流量。本文发布于 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